Privacy and personal data
Privacy Policy
This Privacy Policy explains how Rethink & Reuse collects, uses, and protects personal data when you use this website. It applies to information you provide through the contact form and to technical data collected automatically by the site.
Latest update: 21 September 2026. The current version is always the one published on this page.
Read the cookie policyWho runs this site
The site operator is Rethink & Reuse, an independent UK editorial website publishing practical material on zero waste living, sustainable lifestyle habits, and creative upcycling ideas. We are not a shop, a broker, or an agency — we publish guides and answer reader questions by email.
Email
[email protected]
Postal address
42 Bramley Road, London, N14 4HR, United Kingdom
Phone
+44 20 7946 0731
Phone hours
Monday to Friday, 9:00 AM – 6:00 PM; Saturday, 10:00 AM – 2:00 PM
Contact details for privacy enquiries are listed at the end of this document.
Scope of this notice
What this policy covers, and what it does not
Two kinds of data pass through this site. The first is what you type into the contact form: a name, an email address, and whatever you write in the message. The second is technical data your browser sends automatically, such as browser type, device type, and which pages you opened.
This document covers both. It does not cover what happens on other websites you reach from a link here, and it does not change any rights you already hold under UK data protection law. By using the site, you agree to the practices described on this page.
What you give us
Name, email address, and the content of your message — nothing more than you choose to send.
What the site records
Browser type, device type, and the pages you visit. This is never used to identify you personally.
Data you send us
Information we collect
Everything below arrives either because you chose to send it, or because your browser included it when the page loaded. Nothing is collected quietly in the background.
Contact form
Your name, your email address, and the message you write.
Used only to answer you
Corrections and topic requests
Notes you send about an error in a guide, or a subject you would like us to cover next.
Kept while it is useful
Browser and device details
The browser name, screen size category, and the pages you opened before leaving. Recorded in aggregate, never linked to your name.
Never used to identify you
Cookies
Small files that keep the site working and show us which guides are read most. Explained in full in the cookie policy.
Detail in the cookie policy
We do not ask for payment details, government identifiers, or any special category data — and there is no reason for you to send us any.
The notebook behind this site: the same kitchen where our zero waste kitchen swaps, upcycling projects, and low waste home guide material is tested and written up.
Purpose, not curiosity
How we use your information
Every use below has a reason attached to it. If a use is not on this list, we do not do it.
- Answering your message and any follow-up question
- Acting on corrections you report in a guide
- Noting subjects readers ask us to cover
- Understanding which pages are actually read
What we will never do with it
We do not sell, rent, or trade your personal data. We do not add your email address to a mailing list because you asked one question about beeswax wraps usage and care, or about reusable produce bags. We do not use your contact details for anything beyond responding to you, and we make no automated decisions with legal effects about you.
Aggregate technical data
We use anonymised technical data to see where navigation fails and which pages need rewriting. It tells us that a page was opened, not who opened it. Nothing in it is tied back to a contact form message.
Why we are allowed to hold it
Legal basis for processing
Where UK data protection law applies, we process your data on two grounds. When you submit the contact form, we rely on your consent. For technical data collected automatically, we rely on our legitimate interest in operating and improving the site.
You can withdraw consent at any time by asking us to delete your message. Withdrawal does not affect the lawfulness of processing that took place before it — it simply stops anything further.
Contact usHow long it stays
Data retention
We keep contact form messages only as long as needed to answer you and to keep a record of corrections or topic requests. Once a message no longer serves that purpose, it is deleted.
Contact messages
Deleted once the enquiry is closed
Correction records
Held while the guide stays published
Technical data
Retained in aggregate only, limited period
We do not keep personal data longer than necessary for the purposes described in this policy.
What you can ask for
Your rights over your data
Under UK data protection law you have the right to access the personal data we hold about you, to request correction of anything inaccurate, and to request deletion. You can also object to processing and ask us to restrict it in certain circumstances.
Access
Ask for a copy of the personal data we hold about you.
Correction
Ask us to fix anything inaccurate, including a misspelled name or a wrong address.
Deletion
Ask for your message to be removed from our records entirely.
Objection and restriction
Ask us to stop processing, or to hold it without using it further, while a question is resolved.
To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by law. If you are unhappy with our response, you may complain to the Information Commissioner's Office.
Make a privacy requestCookies and sharing
Cookies and third parties
The site uses cookies as described in the cookie policy. We do not share personal data with third parties for marketing purposes, and we do not use your contact details for anything beyond responding to you.
If we ever use a third-party service that processes personal data, we will name it here and explain what it does. Until then, there is nothing to name.
What we do not pass on
- Your email address, to anyone, for any reason
- Your message content, to advertisers or partners
- A profile built from what you read on the site
Questions about a specific cookie can go to the same address as any other privacy enquiry.
Staying current
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the site or the law. The current version is always available on this page, and the date of the latest update is shown at the top.
Continued use of the site after a change indicates acceptance of the updated policy. If the changes are significant, we will make that clear on the site rather than leaving you to spot the difference.
Latest update: 21 September 2026. Earlier versions are not archived.
Reaching the right person
How to contact us
For any question about this policy or your personal data, contact us through the contact page. Please include enough detail for us to identify your request and respond — a rough date helps, but do not send more personal information than the question needs.
Privacy enquiries reach the same inbox as reader mail. They are handled in the order they arrive during office hours.
Questions we get most
Privacy questions, answered plainly
Do you sell my data?
No. We do not sell, rent, or trade personal data. Information you send is used only to respond to your message and improve the site.
How do I request deletion of my data?
Contact us through the contact page and ask for your message to be deleted. We will action the request within the timeframe required by law.
Do I have to send personal data to read the guides?
No. Every guide on the site is readable without giving us anything — from the zero waste starter kit material to the composting and bulk buying pages. The contact form exists only for readers who want a reply.